Delicious MMA?

Did anyone else notice that mma fighter Houston Alexander was sponsored by Delicious Vinyl the other night during his UFC fight against Kimbo Slice? Nice idea to get some exposure by Delicious Vinyl, especially considering everyone and their grandma watches when Kimbo is in the ring. Unfortunately for DV, Alexander looked a bit spooked throughout the entire fight and ultimately lost a decision (and possibly a few teeth) to Slice.